matiCon® - The optimal sales tool
Product configurator matiCon® | Makes sales flexible and uncomplicated.
With our matiCon® product configurator, we offer a tool to make the multitude of possible product combinations accessible online. The products are displayed visually in each configuration step, can be selected and compared and finally requested.
matiCon® is easy to maintain despite the complexity of the products behind it.
From this context, Automatic Design has defined important key points which are taken into account during the development:
- Clear structure for product selection
- In B2B (e.g. technical buyers and engineers) as well as in B2C (consumer), customers often only know a fraction of the portfolio and available options.
matiCon® - The configurator from Automatic Design faces both of theses points. By facilitating the selection of components within a clearly arranged way, matiCon® provides a clear overview for the user and also helps to enter directly into the ordering process.
Within the design process, the database will be adapted to all customer requirements and CD/CI guidelines.
All advantages at a glance:
- Increased customer satisfaction.
- Reduced barrier of the first contact with the products.
- Simple and detailed overview of the product portfolio.
- Individual and customized product selection.
- Increase of the number of inquiries and thus orders.
- Increase of internal and external product awareness.
- Avoidance of misconfigurations and thus complaints.
- Fast decision-making in the sales process (guided sales).
- Complex technology with easy handling.
- Platform independent and modern Java development.
- Maintenance through modern content management system based on Microsoft Business Central (via cloud or ERP integration).
- Individual and flexible designs.
- Separate information window with technically relevant additional information.
- Multiple selection and a clear product comparison.
- Detailed product image through magnifying glass and lightbox function.
- Selection aid for faster product identification.
- Search engine optimized.
- Dynamic PDF info sheets with all selected order details.
- Direct order inquiry via online form.
